BlueOcean Communications — Case Study

The client

A multi-state contractor with a long track record.

BlueOcean Communications is a fiber and utility construction contractor in the Magellan Group: directional drilling, conduit, cable placement and restoration, self-performed by its own crews across multiple states.

The numbers above are the ones the new site leads with. The old site said almost none of this.

Visit the site →

The challenge

Sold as a niche, built as a contractor.

The previous site introduced the company as an underground and fiber specialist, in a few pages with a big photo. That undersold a company that mobilizes crews at scale, and it gave no structured way for inquiries or applications to arrive.

Positioned as a narrow specialist, not a multi-state contractor
A generic contact page with no direct line into the CRM
No place for candidates to apply for crew jobs
A visual identity that did not match the company’s size

The work was already large. The site needed to show scale, and to turn every inquiry and every applicant into something the team could act on.

The strategy

Show the scale, then wire the doors.

We rebuilt the message around the company’s strongest idea — built on experience, proven in the field — and then connected the two doors people knock on: business inquiries and job applications.

Pillar 01

A contractor’s website

A new site and visual communication built around track record, capabilities, industries and projects, in English, Portuguese and Spanish.

Pillar 02

Two connected doors

A B2B form that lands directly in the CRM, and a careers site whose openings and applications are managed by the HR team.

Execution — what you see

Fiber infrastructure at scale.

The new site opens with the message the company earned: fiber infrastructure at scale, delivered end to end by experienced crews. A clean light layout, a clear menu — Company, Services, Fiber, Industries, Projects, Capabilities, Safety — and a single call to action to talk with the team.

Drag the slider to compare the previous site with the new one.

BlueOcean Communications new site — Drag to reveal — old site ↔ new site

BlueOcean Communications previous site — Drag to reveal — old site ↔ new site

Geometric, rounded type

Lowercase letters with even strokes give the mark a clean, technical look.

Two blues, black and white

A bright cyan for the brand and a light blue for support. It works on light and dark backgrounds.

Cyan

Sky

Black

A network of nodes

The symbol is a set of connected points, the same idea the whole identity keeps.

Execution — what you don't

A form that lands in the CRM, and a hiring site run by HR.

Behind the site, the contact form sends every B2B inquiry directly into the company CRM, so no lead depends on someone copying an email.

A separate, exclusive careers site lets candidates apply for the jobs the company publishes. The admin area is 100% administered by BlueOcean’s HR staff, who post openings and follow applications without a developer.

One hub. Four connected pieces. Nothing falls through.

What it delivers

What changed.

The project is live, and the company now has a site and systems that match its size.

1 form

B2B inquiries straight into the CRM

100%

Of the careers admin run by HR staff

Languages: English, Portuguese and Spanish

Live

A new site and identity for the whole company

From a specialist page to a contractor with scale.